LÜMA / New Season Live Designed in motion / 2026
LÜMA / THE Ü COLLECTION DROP 001
LÜMA / ICE BLUE EDIT

Live in the LÜMA

Refined essentials engineered through proportion, texture, and detail. Minimal in form. Distinct in presence.

Shop collection ↗ Signature Ü / Blue wash / New drop
Built to live in LÜMA / 001
LÜMA THE Ü Hoodie
Ü
Campaign / City Series
LÜMA / 2026 / THE Ü COLLECTION
The Ü Collection Refined by Detail Vintage Wash Built to Live In LÜMA The Ü Collection Refined by Detail Vintage Wash Built to Live In LÜMA
LÜMA — The Zip-Up
LÜMA — Anatomy of Ü
LÜMA / SYMBOL STUDY Ü — 001 / 360°
THE SYMBOL / DECONSTRUCTED

ANATOMY OF Ü

EVERY DETAIL HAS A PURPOSE.
U U U U U U U U U U U U U
01 / THE U
WORK ON U
THE WORK STARTS
WITH U.

KEEP BECOMING.
02 / THE TWO DOTS
EYES ON U
PEOPLE WILL WATCH.

LET THEM WATCH
THE EVOLUTION.
03 / THE FINISH
REFINED BY PRESSURE
GROWTH ISN'T GIVEN.

IT'S SHAPED.
001 360°
EVERY ANGLE / STILL U

LÜMA / 002

THE LÜMA
VISION

OUR PHILOSOPHY
EST. WITH PURPOSE.
01 / VISION
THE LÜMA STANDARD

NOT JUST
WHAT YOU WEAR.

IT'S HOW
YOU LIVE IN IT.

LÜMA / PURPOSE

LÜMA exists at the intersection of comfort and considered design. We create heavyweight essentials made to feel effortless, while every detail gives the piece its identity.

SHOP THE COLLECTION ↗
01

REFINED

Designed with intention. Nothing unnecessary.

02

DISTINCT

Recognizable through detail, not excess.

03

LIVED IN

Heavyweight pieces made for everyday movement.

OUR APPROACH

REFINED IN DESIGN.
DISTINCT IN DETAIL.
BUILT TO LIVE IN.

LÜMA / REVIEWS

LÜMA / 003 — WORN & VERIFIED

What Ü
think.

4.8

312 REVIEWS

5
81%
4
13%
3
4%
2
1%
1
1%

FIT — RUNS TRUE

SMALLTRUE TO SIZELARGE

WEIGHT — HEAVYWEIGHT

LIGHTMIDHEAVY
VERIFIED BUYER

Heavier than I expected in the best way. The washed black doesn't look like every other "black hoodie" — there's actual depth to the fabric. Wore it through a whole ski weekend under a shell and never took it off after.

Dana K.
TRUE TO SIZE · SIZE M
Ü HOODIE — WASHED BLACK
VERIFIED BUYER

The washed blue zip-up is the one piece in my closet people actually stop me about. Zipper pull feels solid, not the flimsy plastic you get everywhere else at this price. Runs slightly big, sized down and it's perfect.

Marcus T.
RUNS LARGE · SIZED DOWN
HEAVYWEIGHT ZIP — WASHED BLUE
VERIFIED BUYER

Beige pair washes in really nicely after a couple cycles — gets that lived-in look without pilling. Only note is the drawstring could be a touch longer, but that's a nitpick on an otherwise perfect sweatpant.

Priya S.
TRUE TO SIZE · SIZE L
Ü SWEATPANTS — BEIGE
VERIFIED BUYER

450 GSM isn't marketing talk — you feel it the second it's on. Baby blue colorway photographs even better in person. This is the first hoodie I've bought in years that doesn't look stretched out after a month of wear.

Elena R.
TRUE TO SIZE · SIZE S
Ü HOODIE — BABY BLUE
VERIFIED BUYER

Ordered the washed black zip after seeing it in the city series shots and it's genuinely true to the photos — that's rare. Shipping to Israel took about a week, packaging was minimal but sturdy.

Yonatan B.
TRUE TO SIZE · SIZE M
HEAVYWEIGHT ZIP — WASHED BLACK
VERIFIED BUYER

Cop the set. The sweatpants alone are worth it but paired with the Ü hoodie it's basically a uniform at this point. Cuffs hold their shape after washing, which is where most brands fall apart for me.

Jordan A.
TRUE TO SIZE · SIZE M
Ü SWEATPANTS — WASHED BLACK

EVERY REVIEW FROM A VERIFIED LÜMA ORDER